PreFlight Corporate Innovation is a three-session entrepreneurial-thinking immersion to help rising
business leaders think strategically about innovation in the companies they work at.

Forward-thinking leaders understand that the ability to think strategically about innovation will continue to become more and more valuable in established businesses. But even with this understanding, many rising leaders don’t know the best ways to approach strategic innovation.

In our flagship PreFlight program, we train entrepreneurs how to strategically approach innovation when the stakes are high and nothing can be taken for granted. In PreFlight: Corporate Innovation, we immerse rising leaders from Corporate America in the PreFlight learning experience and tailor each session to fit the unique needs of a corporate audience.

Through case studies, interactive exercises, and engaging class discussions, you will learn the thought processes, best practices, and tactical approaches that entrepreneurs and leading business innovators use to achieve the best results.

You will leave the program with a greater understanding of the art and science behind entrepreneurship and business innovation, and how to apply those principles to elevate your own performance within your organization.


Who Should Attend:

Current and future leaders within established businesses who have a desire to elevate their strategic thinking, communication, and innovation skill sets. Because we intentionally cultivate an intimate environment for rising leaders to learn and collaborate together, interested attendees must complete a brief application. Acceptances into the upcoming program will occur on a rolling basis until slots are filled.


Cost of the Program:


Class Logistics:

Each session takes place from 5:30—8:30 PM at the Nashville Entrepreneur Center.
Snacks, coffee, drinks and breaks provided.

Class Dates:

Tuesday, 10/23
Thursday, 11/15
Tuesday, 12/4

Have a question? Contact  John Murdock !

Have a question? Contact John Murdock!



Session Summaries:


Session 1: Building the Foundation for Strategic Innovation

Innovation work starts at the beginning. In this session we analyze how entrepreneurs think about, analyze, and approach innovation, as well as how to build the strongest foundation for innovation projects.

Topics covered include, but are not limited to: the entrepreneurial mindset, lean innovation methodology, customer discovery, problem analysis, and tiers of validation.


Session 2: How to Maximize the ROI in Innovation Work 

Better processes yield better results. In this session, we analyze how entrepreneurs build, test, and analyze their concepts and prototypes in a constant effort to unearth opportunities, disprove assumptions, and validate hypotheses. Through these processes, entrepreneurs significantly increase the odds their innovations will be more successful, more quickly.  

Topics covered include, but are not limited to: aligning customer problems with proposed solutions, customer discovery, customer profiling, customer interviewing, minimum viable products.


Session 3: How to Build and Communicate Winning Business Models

Innovation does not succeed in a vacuum. In this session we analyze how entrepreneurs build complete business models around their innovative ideas and effectively communicate their new ideas to win support from critical stakeholders.

Topics covered include, but are not limited to: business modeling, stakeholder analysis, pitching

Have a question? Contact  John Murdock !

Have a question? Contact John Murdock!


The Curriculum:

The original PreFlight program was born out of best practices and learnings from the industry, tested on hundreds of entrepreneurs, and strengthened by their feedback. Graduates of the traditional PreFlight program include My Rec Sports, MONQ,New Frontier Tiny Homes and Possip.

Facilitated By:
Class sessions are facilitated by John Murdock, CPO/COO of the Nashville Entrepreneur Center, creator of the PreFlight curriculum, and lead facilitator of the PreFlight program since its inception in 2013. John has designed and led sessions for hundreds of entrepreneurs and dozens of organizations of all types and industries, from the Nashville Mayor’s Office of Innovation to Schneider Electric.

Current Companies Enrolled: