Brad Crotty, MD
September 12, 2022 / Share:
Dr Brad Crotty serves as the Chief Digital Engagement Officer for The Froedtert & Medical College of Wisconsin Health System, responsible for leading the digital transformation work the network which covers 11 acute care hospitals and over 40 health centers. He oversees patient-facing informatics work as well as the integration of digital therapeutics into the care stream. In addition to his leadership role in the clinical enterprise, he serves as the chief medical and product officer for Inception Health, a company formed in 2016 by Froedtert & the Medical College to accelerate digital health transformation, partner and lead investments in promising external organizations, and to develop innovative scalable solutions for patients and those who care for them.