Heide Bajnrauh

Heide Bajnrauh works extensively on regulatory and congressional  issues involving health policy in the public and private sectors. She  advises clients on regulatory reform and reimbursement strategies involving coding, coverage and payment for medical device companies,  pharmaceutical and biotechnology companies, providers and national  health care associations. 

Heide advocates in Congress and the administration, including the  Centers for Medicare and Medicaid Services, and provides strategic  advice to clients to meet their business objectives and influence public  policy. 

She developed extensive knowledge of health care policies and  reimbursement while serving as the director of Reimbursement  Services for Aequitas, a health economics firm in San Diego, California.  At Aequitas, Heide specialized in creating reimbursement strategies,  including preparing coding applications for both CPT® and HCPCS  codes; working with medical directors and drafting payor coverage  language for innovative technologies in the medical field; and  developing commercialization plans. Heide also worked with internal  research analysts developing health technology assessments and  health economic analyses for pharmaceutical, medical device and  biotechnology clients. 

Because of her extensive knowledge of the California technology  sector, Heide taught reimbursement strategy at Stanford University for  several years. 

Early in her career, Heide worked at two health care trade  associations—the California Healthcare Institute and the Healthcare  Leadership Council— focused on advocating for health care reform and  the continued success of the medical device, pharmaceutical and  biotech sectors.