August 25, 2022 / Share:
Kelly Nye is Vice President of Digital Strategy and Development for HCA Healthcare. In this role she is responsible for overseeing digital transformation for the patient and consumer audiences.
This includes driving business strategy for digital marketing, websites, patient portals and digital communications. She leads a team that is accountable to defining strategy, implementing patient research, establishing business requirements, evaluating solutions, building business cases, creating measurement criteria and executing pilots for innovative opportunities. The team is in place to ensure HCA Healthcare has a forward leading approach to changes in consumer preferences and technology available. The current focus is leading an effort to address the decentralized approach to patient engagement by creating a long-term plan for cross-functional alignment, strategic prioritization, accountability and transparency. The effort is singularly focused on producing an enterprise Patient Engagement program that improves patient experience while also improving clinical and business outcomes.