Lucinda M. Baier

August 30, 2023 / Share:

Lucinda (“Cindy”) Baier is the President, Chief Executive Officer, and a member of the Board of Directors of Brookdale Senior Living, the nation’s premier operator of senior living communities As of year-end 2022, the $2.8 billion company operates 673 senior living communities, has the ability to serve more than 60,000 residents, and has 36,000+ employees.

In 2018, she initiated the company’s operational turnaround strategy and developed the “Winning Locally” action plan. In her third year as CEO in 2020, J.D. Power recognized the company as #1 in customer satisfaction (in a tie) in assisted living/memory care communities. In 2022 Baier published her first book Heroes Work Here: An Extraordinary Story of Courage. Resilience, and Hope from the Front Lines of COVID- 19 in which she shares how she and her team led Brookdale through the COVID-19 pandemic. Ms. Baier has served more than a decade as a board member for public and private companies, including the National Investment Center for Seniors Housing & Care (NIC), the Nashville Health Care Council, the NYSE Board Advisory Council, the Vanderbilt University Medical Center Board, and the Nashville Area Chamber of Commerce. Ms. Baier is a Certified Public Accountant and a graduate of Illinois State University, with Bachelor and Master of Science degrees in Accounting.

More News from the EC

You are now leaving Entrepreneur Center

Entrepreneur Center provides links to web sites of other organizations in order to provide visitors with certain information. A link does not constitute an endorsement of content, viewpoint, policies, products or services of that web site. Once you link to another web site not maintained by Entrepreneur Center, you are subject to the terms and conditions of that web site, including but not limited to its privacy policy.

You will be redirected to

Click the link above to continue or CANCEL